Viant Technology (DSP) delivers accelerating revenue growth, margin expansion, and GAAP profitability, positioning itself as a differentiated AI-powered programmatic advertising platform. DSP posted ...

When under fire, duck behind fuzzy animals. That, more or less, seems to be Coca-Cola’s strategy as it continues dabbling with generative AI. Last year, the mega-beverage corporation drew grumbles ...

OpenAI's ad rollout is now generating data, which shows ChatGPT has become a hot spot for software ads.

Some versions of ChatGPT will soon come with advertisements, OpenAI announced Friday. The chatbot owner said that in the next few weeks it will begin “testing ads” for the free and low-cost ...

Jake Peterson is Lifehacker’s Tech Editor, and has been covering tech news and how-tos for nearly a decade. His team covers all things technology, including AI, smartphones, computers, game consoles, ...

OpenAI said Friday that it would start rolling out ads in ChatGPT to some U.S. users, as the company aims to generate more revenue ahead of a highly anticipated initial public offering. The company ...

The next scam you run into may not arrive by email. It is more likely to show up as an online ad. That is the takeaway from The Media Trust’s 2026 Intelligence Report, which found that ad-delivery ...

Tanuj Joshi is CEO of Eulerity, an AI-based multi-location digital marketing platform serving franchise and service-based businesses. The loudest debate in AI right now isn't about artificial general ...

The way people watch TV and the technology continues to change, even as the technology evolves that marketers rely upon to make their ad spend more efficient, better targeted and, in 2026, culturally ...

New year is traditionally a time for resolutions - so what better way to start the year than have Shirley Marschall prescribe some goals for the ad tech industry... Did you have a good break? Maybe ...